Social Good workshops: Our growing partnership with WellingtonNZ

Social Good is an All-of-Government (AoG) approved provider covering the full range of social media services, and a Regional Business Partner (RBP) Network training provider. Being listed and vetted through these channels means businesses and agencies can find us with confidence, knowing our workshops meet a recognised standard.

At Social Good, we work closely with WellingtonNZ to support business growth across the region. This mahi is supported by MBIE and WellingtonNZ, helping grow economic capability for small businesses across the motu. As a Regional Business Partner (RBP) Network provider, we create practical learning paths that turn digital challenges into measurable growth.

A partnership built on advocacy

Our collaboration began during the launch of WellingtonNZ's Māori economic development function. Early support from mentors Michelle and Toni provided the foundation for our success. They offered genuine advocacy during the overwhelming stages of business growth, and that spirit of mentorship is now the heartbeat of our workshops. We ensure no business owner has to navigate difficult challenges alone.

Growing with our audience

Working alongside WellingtonNZ has meant our training keeps pace with what businesses actually need. As those needs have changed, so has our curriculum. This close collaboration is what led us to introduce our Digital Ads course and to build LinkedIn out into its own dedicated training module. We help businesses:

• Navigate the constant changes on Meta, TikTok, and LinkedIn.
• Develop clear plans to reach their full digital potential.
• Master advertising skills that provide a return on investment.

Practical learning paths

We offer custom courses ranging from foundational strategy to our Ads Programme. These energetic sessions are delivered both in person and online, providing teams with the confidence to execute expert-level campaigns.

The impact: What our attendees say

The success of our work is measured by the confidence of the hundreds of businesses we train.

• "Being in a small group, we were able to have very tailored content relevant to each of our social media needs. It was a safe space to be very honest and open." - Elena
• "It just ticked all my boxes. Easy to understand, answered my questions, easy to implement strategies!" - Jennifer
• "I loved the content and delivery and it was easy to understand and follow. It was very helpful." - Nikki
• "It was a great learning opportunity, I enjoyed working in a group." - Jan

Our training opportunities

We offer a range of workshops and micro-credentials designed for busy professionals. Our sessions are delivered both online and in-person, combining expert-led training with practical projects and follow-up support to ensure you can implement your new strategies effectively.

• Social Media 101: Build confidence across all channels and create content your audience loves.
• Social Media Strategy: Learn to measure ROI, plan campaigns, and drive behaviour change.
• Digital Ads: Master Meta, Google, and YouTube advertising to build cost-effective, targeted campaigns.
• Digital Marketing: Streamline your delivery to save time and manage budgets effectively.
• LinkedIn 101: Grow your personal brand, business community, and engagement.
• Social Media Safety: Learn best practices for risk management, disinformation, and crisis communication.

Whether you are looking for an accredited micro-credential or a custom workshop for your team, we are here to help you find your voice and increase your impact.